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  • 15.1 : 2006 : PDF: Eaton’s March Big Sale, the Pepsi Taste Test Patrol, and Other Television Commercials of Phillip Borsos by Blaine Allan
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    Eaton’s March Big Sale, the Pepsi Taste Test Patrol, and Other Television Commercials of Phillip Borsos

    by Blaine Allan

    Abstract: Best known for such feature films as The Grey Fox and for documentaries including Cooperage and Spartree, Phillip Borsos also directed television commercials. In 1978, while he was starting a Vancouver production company early in his career, he made several local spots, and in 1989, having directed four feature films, he became the first of several “name” directors contracted to Partners’ Film Company in Toronto, directing commercials there for three years. This account of his work in television commercials situates both Borsos and the advertising industries along vectors of the regional, national, and international, and outlines terms of analysis that take into account the distinctive system of production and dissemination of television commercials in Canada, the historical conditions that pertained, and some of the productions that resulted.

    Résumé: Mieux connu pour son long métrage de fiction The Grey Fox et ses documentaires Cooperage et Spartree, Phillip Borsos a aussi réalisé des publicités télévisuelles. En 1978, alors qu’il venait de fonder sa propre compagnie de production à Vancouver, il a complété plusieurs spots publicitaires locaux, et en 1989, après avoir réalisé quatre longs métrages, il fut le premier « cinéaste de renom » engagé par Partners’ Film Company de Toronto pour produire des publicités. Cet article situe les publicités de Borsos et l’industrie publicitaire en général aux confluents de pratiques régionales, nationales et internationales. L’auteur offre ainsi une analyse qui tient compte des modes de production et de dissémination propres à la publicité télévisuelle canadienne. Il examine aussi certaines des productions dans un contexte historique pertinent.

    PDF: cj-film-studies151_Allan_commercial.pdf